Omnichannel by design: Built to earn in any condition.
COVID taught us that a business reliant on one channel is exposed, so we build a blended model on purpose.
Retail alone stalls when doors close or foot traffic softens. E-commerce alone stalls when acquisition costs rise and last-mile delivery compresses margin.
A blended model earns in both conditions, each channel lowers the cost of the other.
OUR MODEL
THE LESSON
A blended model earns in both conditions
Retail alone stalls when doors close or foot traffic softens. E-commerce alone stalls when acquisition costs rise and last-mile delivery compresses margin.
~48 / 52
restaurants / online, FY26 revenue mix
Physical network - The Jolly Miller
Fast-casual dining in community-hub locations: alongside major grocers, with parking, near feeder schools
Daily card settlement, 20–30 day inventory turn
14 restaurants; every site is a zero-capex collection point for the online brands
Foot traffic and local trust that online brands cannot buy
Digital brands
100% prepaid, 2–3 day settlement, no receivables risk
3PL fulfilment and outsourced production: no warehouses or factories owned
Long shelf-life ranges: no perishables exposure
Reach beyond Victoria and beyond Australia without a single new lease
THE FLYWHEEL
Everything is connected, and connected on purpose
Every new restaurant adds a collection point for three online brands on day one
Every click & collect order is a restaurant visit: coffee, food and Choced attachment at the counter
Group buying across four brands lowers input costs and widens the price gap for Bulk Eats
One customer database, one marketing engine, one finance and technology backbone
14
Company-owned restaurants
~48/52
Restaurants / online revenue mix, FY26
4
Current Brands