Omnichannel by design:
Built to earn in any condition.
Retail alone stalls when doors close or foot traffic softens. E-commerce alone stalls when acquisition costs rise and last-mile delivery compresses margin.
A blended model earns in both conditions, each channel lowers the cost of the other.
OUR MODEL:
THE FLYWHEEL
Everything is connected, and connected on purpose.
1 Customer. 4 Brands. 1 Network.
Each turn of the wheel makes the next turn easier: online demand feeds the restaurants, the restaurants feed loyalty, and the shared platform feeds every brand.
14
Company-owned restaurants
65M+
FY27 Projected Revenue
4
Current Brands
THE LESSON
Physical Network - Jolly Miller
Fast-casual dining in community-hub locations: alongside major grocers, with parking, near feeder schools
Daily card settlement, 20–30 day inventory turn
14 restaurants; every site is a zero-capex collection point for the online brands
Foot traffic and local trust that online brands cannot buy
Digital Brands
Targeting both consumers Australia wide and an international audience
3PL fulfilment and outsourced production: no warehouses or factories owned
Long shelf-life ranges: no perishables exposure
Each brand has its own unique audience and brand positioning in the market
