A Global Omnichannel Food Company
At Jolly Eats, we exist to provide innovation for every meal by pioneering and connecting people with smarter, fresher, and more enjoyable meal experiences. We believe each meal should not only nourish but also inspire, bringing creativity, convenience, and connection into everyday life.
By implementing the latest in food & data technology systems and, building an omni channel food business, spanning retail, online, and FMCG brands, we have created an interactive set of experiences where new concepts can be developed, tested, and scaled rapidly. This integrated approach makes customised meal experiences accessible to everyone, shaping how communities and cultures experience their meals today and redefining what’s possible for tomorrow.
WHAT WE DO
We stand for innovation that pushes the meal experience forward, a connection that unites people across borders, delivers diverse experiences, and quality that consumers can trust in every one of our restaurants, products and brand. Our business is built on growth scaling globally, while always staying true to our values of integrity and bold thinking.
Our ecosystem of brands including, Jolly Miller, iPantry, Choced and Mylkables, brings this vision to life. Each brand serves a unique purpose while contributing to a seamless, connected customer journey: from Jolly Miller’s artisanal meal creations, iPantry’s curated home essentials, and Choced’s indulgent treats, and to Mylkables’ plant-based innovations. Together, they make customised meal experiences accessible to everyone, shaping how communities and cultures enjoy food today and redefining what’s possible for tomorrow.
WHO WE ARE
MISSION
To deliver a customised meal experience across our connected ecosystem of retail, online, and FMCG brands by engaging Ai, technology and food innovation.
VISION
To become the leading global omnichannel food company. A trusted food ecosystem member whose innovation, cutting-edge products, and diverse experiences come together to shape the future of each customised meal experience.
Our Competitive Advantage
Jolly Eats’ competitive strength lies in its ability to unite traditionally siloed food channels, retail, online, and FMCG into a single, integrated business. While many competitors operate within a single channel (café chains, online grocers, or FMCG-only producers), Jolly Eats creates value by connecting these touchpoints, leveraging cross-brand synergies and deploying a continuously learning, repeatable, scalable and proven business system.
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Jolly Eats operates across the full value chain, digital global food marketplace (iPantry), retail cafés (Jolly Miller), and FMCG brands (Choced, Mylkables). This creates a unified marketplace where consumers can access food in every form: daily essentials, café experiences, indulgent treats, plant-based innovation and ready-made convenience.
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By embedding digital capability at its core, Jolly Eats is building a platform that connects local food & beverage brands with national and international markets. Online channels provide scalability beyond physical stores, while FMCG formats ensure global distribution potential.
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Operating within the AUD 130B+ Australian FMCG market and a USD 12–13T global FMCG sector, even a conservative 0.5–1% market share translates into an AUD 650M–1.3B opportunity. The integrated marketplace model provides the scalability to reach beyond Australia and capture international growth.
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Our end goal is the use of a ever growing data lake and food technology expertise as a closed loop innovation systems. We want to move from being told what customers want to assisting them in meal decision making by making recommendations. Across the food ecosystem, we want to making our customers lives easier when it comes to meal choice and finding out new trends and products.
Beyond its multi-channel brand portfolio, Jolly Eats is actively investing in smart equipment innovation to unlock new consumer access points. The rollout of the Choced vending machine will incorporate AI, data, and unique design technology to transform how consumers interact with food-on-the-go. This launch also sets the stage for future hardware and food-tech innovations within the Jolly Eats ecosystem, including prototypes for smart fridges in offices, workplaces, and other high-foot traffic locations, as well as smart pantry solutions. These initiatives ensure that AI, data, and technology remain at the forefront of our consumer experience, driving innovation across every access point in the food ecosystem.
$40M+
Circa $40M Group Revenue (AUD)
300+
World-Wide Employees
4+
Current Portfolio Assets
