A Global Omnichannel Food Company

Discover Our Brands

To deliver a customised meal experience across our connected ecosystem of retail, online, and FMCG brands by engaging Ai, technology and food innovation.

MISSION

To become the leading global omnichannel food company. A trusted food ecosystem member whose innovation, cutting-edge products, and diverse experiences come together to shape the future of each customised meal experience.

VISION

WHO WE ARE

At Jolly Eats, we exist to provide innovation for every meal by pioneering and connecting people with smarter, fresher, and more enjoyable meal experiences. We believe each meal should not only nourish but also inspire, bringing creativity, convenience, and connection into everyday life.

By implementing the latest in food & data technology systems and, building an omni channel food business, spanning retail, online, and FMCG brands, we have created an interactive set of experiences where new concepts can be developed, tested, and scaled rapidly. This integrated approach makes customised meal experiences accessible to everyone, shaping how communities and cultures experience their meals today and redefining what’s possible for tomorrow.

WHAT WE DO

We stand for innovation that pushes the meal experience forward, a connection that unites people across borders, delivers diverse experiences, and quality that consumers can trust in every one of our restaurants, products and brand. Our business is built on growth scaling globally, while always staying true to our values of integrity and bold thinking.

Our ecosystem of brands including, Jolly Miller, Bulk Eats Warehouse, iPantry, and Choced, brings this vision to life. Each brand serves a distinct purpose while contributing to a seamless, connected customer journey: from Jolly Miller’s artisanal meal creations and Bulk Eats Warehouse’s accessible food offering to iPantry’s curated home essentials and Choced’s indulgent treats.

Together, our brands make customised food experiences accessible to everyone, shaping how communities and cultures enjoy food today while redefining what is possible for tomorrow.

Our Competitive Advantage

Jolly Eats’ competitive strength lies in its ability to unite traditionally siloed food channels, retail, online, bulk-buy and FMCG into a single, integrated business. While many competitors operate within a single channel, such as café chains, online grocers, bulk retailers or FMCG-only producers, Jolly Eats creates value by connecting these touchpoints, leveraging cross-brand synergies and deploying a continuously learning, repeatable and scalable business system.

  • Jolly Eats operates across multiple food channels, fast-casual dining (Jolly Miller), a global digital food marketplace (iPantry) , value-focused bulk buying (Bulk Eats), and premium chocolate and FMCG (Choced). Together, the four brands form one connected network, giving customers access to café experiences, everyday essentials, bulk value, ready-made convenience and indulgent treats.

  • By connecting physical retail, ecommerce, bulk-buy and FMCG channels, Jolly Eats has built a scalable omnichannel platform that extends beyond individual brands and locations. Shared technology, logistics, procurement and marketing enable each brand to reach more customers, operate more efficiently and expand across national and international markets.

  • Operating within the AUD 130B+ Australian FMCG market and a USD 12–13T global FMCG sector, even a conservative 0.5–1% market share translates into an AUD 650M–1.3B opportunity. The integrated marketplace model provides the scalability to reach beyond Australia and capture international growth.

  • Our end goal is the use of a connected data and food-technology platform that learns from customer behaviour across its brands and channels. Over time, this growing data capability will create a closed-loop innovation system, helping the Group move beyond responding to stated preferences to anticipating customer needs, providing relevant meal recommendations and identifying emerging food trends.

    Jolly Eats is also exploring new ways for customers to access its products beyond traditional retail and ecommerce channels. The planned rollout of Choced smart vending machines will combine data, intelligent technology and purpose-built design to create a more convenient food-on-the-go experience.

    This infrastructure can support future innovations across the Jolly Eats ecosystem, including smart fridges in offices, workplaces and other high-traffic locations, as well as connected pantry solutions. Together, these initiatives provide a scalable foundation for using technology and data to make food discovery, selection and access easier.

65M+

FY27 Forecasted Revenue

14

Company-owned Restaurants

4

Current Portfolio Brands

Innovation.

Connection.

Quality.

Growth.

Innovation. Connection. Quality. Growth.