Focused and sequenced: one roadmap and one owner per brand

We are not doing everything at once. Growth spend is released against milestones, not calendars

Built on Innovation. Scaling with Synergy.

Jolly Eats has evolved from a single brand into a multi-channel powerhouse that captures consumer demand across diverse food categories. Each brand operates within high-growth markets, driven by consumer trends such as sustainability, plant-based innovation, convenience, and premiumisation.

This is possible through:

  • Existing restaurant profitability and liquidity are protected before any growth dollar is spent.

  • A named COO holds each P&L; the CFO holds the capital envelope.

  • The next side, market or channel is committed only when the last one has hit its gate.

  • Shared infrastructure is funded central; brands pay only for what is unique to them.

  • A board-set liquidity floor pauses discretionary growth spend automatically.

Restaurants lead in Victoria first; online brands scale on the network before they scale geographically

The Jolly Miller

Bulk Eats

7 restaurants (→ 26); first NSW / QLD beachheads once Victoria is proven

National delivery from the Victorian base; membership economics

Additional export markets on the same 3PL rails; deeper range

Retail placement and vending pilot, only if separately funded

FY29

6 restaurants (→ 32); national footprint; master-franchise options explored offshore

Scale nationally on the expanding restaurant grid

Scale repeat rate and basket size; export gifting seasons

Scale the channels that earned their place in FY28

iPantry

Choced

FY27 (funded year)

5 new Victorian restaurants (14 → 19); dinner and delivery in every store

Victoria only: click & collect through all restaurants; B2B carton and catering

Click & collect switched on; Australians-abroad focus on existing export rails

Online and click & collect; international gifting via iPantry distribution

FY28

The Growth Opportunity

Jolly Eats is entering its next growth phase, scaling operations, expanding distribution, and deepening brand reach across Australia and beyond. We are seeking strategic partners to accelerate:

  • National and International Expansion: extending distribution across major retailers and export markets.

  • Product Innovation: introducing new product lines under existing brands and exploring category adjacencies.

  • Technology & Infrastructure: enhancing production capability, logistics, and digital commerce.

  • Brand Building: expanding marketing investment to increase awareness and share of wallet.

The Jolly Eats portfolio represents an opportunity to participate in a purpose-driven, high-growth food group with proven market traction, diversified revenue streams, and a clear roadmap for scalability.

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