Born as a digital-first platform in Victoria and expanding nationwide in FY26, Fig delivers an expansive range of ready-made meals, curated catering boxes, bakery items, cakes, sweets, and meal-focused products, all designed to make everyday dining and special occasions effortless. Whether it’s a quick heat-and-eat meal or an artfully crafted platter for a gathering, Fig combines culinary creativity with delivery convenience, bringing freshness, variety, and quality straight to your door.

Our menu showcases the best of Australian favourites, from lamingtons and brownies to hedgehog slices and muffins, alongside seasonal creations and modern classics. With supply chain systems designed for scalability, Fig products are already gaining traction internationally, including in the UAE, where our iconic baked goods are making their mark.

What sets Fig apart is our commitment to inclusivity. Our vegan and gluten-free ranges, including our beloved Houghnuts and an expanding portfolio of plant-based and allergen-friendly products, meet the rising global demand for indulgent yet accessible treats. By blending traditional flavours with modern needs, Fig delivers indulgence that everyone can enjoy.

As part of the Jolly Eats ecosystem, Fig is designed to scale with modern lifestyles in mind. From frozen-to-fresh supply chain innovation to international-ready product ranges, Fig is more than just food, it’s a delicious experience, made for sharing at home and abroad.