With distinctive flavours, fun formats, and eye-catching branding, Choced is designed for those seeking creativity and quality in every bite.

As part of the Jolly Eats ecosystem, Choced is set to scale rapidly. Products are rolling out through The Jolly Miller Cafés in FY26, with proven international demand already demonstrated through UAE distributor sales.

By combining retail partnerships, direct-to-consumer channels, and the integrated Jolly Eats ecosystem, Choced is positioned for fast growth both domestically and globally.

In September 2025, Choced launched a decadent range of chocolate spreads in jars, tapping into growing supermarket and specialty retail opportunities.