Omnichannel by design:
Built to earn in any condition.
COVID taught us that a business reliant on one channel is exposed, so we build a blended model on purpose.
Retail alone stalls when doors close or foot traffic softens. E-commerce alone stalls when acquisition costs rise and last-mile delivery compresses margin.
A blended model earns in both conditions, each channel lowers the cost of the other.
OUR MODEL
THE FLYWHEEL
Everything is connected, and connected on purpose
01
Online Brands acquire the business
02
03
Every new restaurant becomes a zero-capex collection point forthe other three brands
Every order is a visit; coffee, food and attachment at the counter
Foot traffic and local trust that online brands can't buy on their own
04
Click & collect brings them into the restraunt
The visit drives attachment and repeat
Shared data and buying cut every brand’s cost
One customer database, one marketing engine, one finance and technology backbone
14
Company-owned restaurants
~48/52
Restaurants / online revenue mix, FY26
4
Current Brands
THE LESSON
Physical network - The Jolly Miller
Fast-casual dining in community-hub locations: alongside major grocers, with parking, near feeder schools
Daily card settlement, 20–30 day inventory turn
14 restaurants; every site is a zero-capex collection point for the online brands
Foot traffic and local trust that online brands cannot buy
Digital brands
100% prepaid, 2–3 day settlement, no receivables risk
3PL fulfilment and outsourced production: no warehouses or factories owned
Long shelf-life ranges: no perishables exposure
Reach beyond Victoria and beyond Australia without a single new lease
